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Become a Sponsor

The fair is the largest event held in the Tri-Cities region with more than 120,000 attendees each year.

Sponsoring the fair has many benefits. The fair is produced by a 501c3 non-profit organization, and you can show your community support by becoming a sponsor. Your business will also receive the benefit of an extensive audience receptive to your message.

Let us help you reach your marketing goals through our sponsorship program. Please contact LORI to get started today with a customized plan.

We appreciate your interest in the 76th annual Benton Franklin Fair & Horse Heaven Round-Up Rodeo!

Benefits of Sponsorship

  • Reach an audience of more than 120,000
  • A wide demographic of consumers
  • Showcase products and increase sales
  • Align with a beloved property
  • Reinforce brand position
  • Support existing community programs
  • Deliver marketing messages through advertising, public relations, and social media
  • Connect with and engage consumers
  • Host company events

Marketing opportunities include:


  • Traffic-driving consumer promotions
  • Lead-generating contests
  • Enter-to-win contests
  • Text messaging
  • Gift-with-purchase incentives, bounce-back couponing
  • Social Media

Advertising Inclusion:

  • Inclusion in the Fair’s TV, radio, print and online advertising campaign
  • Social media platform promotions via Facebook and Twitter
  • Web site links and promotions

On-Site Visibility

  • Building naming rights
  • Signage at attraction/event
  • Video screen promotions

On-Site Consumer Engagement

  • Area for displays, sales, sampling, and contests
  • Distribution of special offers
  • Product sampling

Hospitality & Client Entertainment

  • Concert and rodeo tickets
  • Parking and admission passes
  • Hospitality space
  • Catered receptions
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