In consideration of the acceptance of this application, the applicant agrees to defend, indemnify and hold harmless the Benton Franklin Fair Association, its officers, officials, employees, sponsors and volunteers from and against any and all liability, loss, cost, damage and expenses, including costs of attorney fees in defense thereof because of actions, claims or lawsuits for damages resulting from personal and bodily injury, including death, at any time arising there from, sustained or alleged to have been sustained by any person or persons and on account of damage to property, arising or allegedly to have risen directly or indirectly out of or in consequences of the applicant’s participation in the Benton Franklin Fair Grand Parade.